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Posted: Thursday, August 24, 2017 4:09 AM

Description

Johnson & Johnson Vision is committed to improving and restoring sight for patients worldwide. Since debuting the world’s first disposable soft contact lens in 1987, it has been helping patients see better through their world-leading ACUVUE® Brand Contact Lenses. In 2017, J&J expanded into cataract surgery, laser refractive surgery (LASIK) and consumer eye health and now serves more than 60 million patients a day across 103 countries with its eye health portfolio.

Reporting to the General Manager, the Product Manager is responsible for creating product strategies and for its successful execution supporting achievement of the Canadian Plan. Active member of the Canadian Leadership team the participant will represent the voice of the customers and will act has a Company ambassador externally. More specifically the incumbent will be responsible for the following:

• Achieve local product line sales and margin by driving execution of sales and marketing plan, tracking actuals vs. target and other key metrics such as closes, any losses, and growth within accounts, and adjusting tactics as needed to achieve targets.
• Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.
• Assess value, plan, and coordinate presence at key industry meetings.
• Support field efforts to participate in and conduct local channel meetings that drive customer adoption.
• Comprehend channel marketing efforts and requirements in managing development of promotional media.
• Develop sales educational/promotional pieces as appropriate:
• Initiate/manage/implement publications/ competitive comparisons to support business strategy as appropriate.
• Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of AMO products.
• Participate in various channels (including, Govt business) development discussions and provide input to drive development to higher value products that improve healthcare.
• Work with Commercial Excellence Manager and Regional Managers to provide business analysis and support development of PLAN, Update, and LBEs.
• Approve a field notification on a product performance issue: understand key technical issues, clearly communicate in written form, anticipate customer/ competitor response and minimize negative reaction
• Marketing Meetings: Organizes and facilitates marketing meetings. Works with a broad array of internal and external groups to assure that marketing goals are achieved. Develops and presents product information and training to sales force and key customers.
• Participates in product strategy development.

Major Responsibilities:

• Develop marketing plan for key product line with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks, pricing and update as needed based on changing situation (customer, cost, competition, new products).

• Execute annual price increase.

• Product Launch:
o complete a launch package; organize information in a logical concise manner, provide positioning to differentiate the product from the competition, approve package insert; verify ordering information is in the system.
o
• Drive execution of strategies and tactics in the field through extensive field travel, creative promotions, and training of sales teams during national and local meetings.

• Conduct formal market research:
o understand questions that need answering, clearly and objectively define an objective around those questions, anticipate the potential outcomes and know what you will do with this information, communicate objective, results of market research and recommend actions to the leadership team

• Provide product forecast for existing and new product:
o Establish unit/dollar projections and determine cannibalization impact;
o Responsibility for handling backorder / allocation issues with specific product line.

• Project Management: Manages the marketing aspects of projects involving cross functional groups.



Qualifications
Relevant knowledge and experience:

• Product management experience in medical products or services preferred.
• Proven successful track record of product launches
• Excellent communication (verbal & written) and problem solving skills, outstanding customer service orientation;
• Ability to assess risk and escalate appropriately;
• Ambitious, self-motivated with the ability to multi-task and effectively manage priorities;
• Ability to portray professional demeanor through varied communication (email, phone) ;
• Ability to work under pressure in a dynamic environment;
• Exceptional attention to detail.


Technical competency requirements:

• BA, BS degree or equivalent experience with 3 yrs of work experience preferably in similar role/industry.
• Proficiency with MS Excel, MS Word, MS Outlook, ERP/business intelligence systems and other desktop applications.
• Travel required within Canada and USA (30% of time)

BE VITAL in your career; Be seen for the talent you bring to your work. Explore opportunities within the Johnson & Johnson Family of Companies.
Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.


Primary Location
Canada-Ontario-Markham
Organization
Johnson & Johnson Inc. (7695)
Job Function
Marketing
Requisition ID
00001ARG

Click here for more info: https://jnjc.taleo.net/careersection/2/jobdetail.ftl?job=00001ARG&lang=en


• Location: Markham, Toronto

• Post ID: 80340748 toronto
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